MwareTV
The Flagship Core

Manage your entire TV service from
one central hub.

The MwareTV Management System (TVMS) is the heart of your streaming business. Completely no-code, endlessly flexible, and instantly connected to all your subscriber apps.

Advanced Orchestration Hub

Flow Architecture.
Unified Services.

Content and Apps are unified via our central TVMS Hub. This orchestration layer manages the entire service lifecycle with 7 integrated core blocks.

Multi-Tenant & Brand

Manage 100+ brands from a single login with isolated data and strategy.

Multi-Language & Currency

Deploy locally anywhere. Automated translation and local payment support.

Powered by MwareAI

Your intelligent assistant woven into every step of the workflow.

Content

The Source

Apps

The Reach

Catalog
Billing
Customers
Marketing
Reports
Unified TVMS Hub
The MwareTV Edge

Advantages of working with TVMS

Join the elite group of operators who leverage the technical authority of MwareTV to transform their streaming potential.

Zero-Code Velocity

Launch and manage your entire service without writing a single line of code. No development overhead.

Built-in MwareAI

Your personal OTT expert assistant that handles metadata, images, and workflow optimization.

Common Architecture

Content and Apps share a unified logic layer, ensuring consistent delivery across every device.

Bento-Level Control

Segment, target, and monetize with absolute precision using our multi-brand strategy engine.

1. Content Control Hub

Support for Every Media Type.

A Universal Playout System for any media mix. Use the MwareTV CMS natively or integrate with external sources of truth like Comcast and Brightcove.

Channels

Broadcast thousands of linear 24/7 channels globally. Includes Catchup TV logic and deep Automated EPG Metadata mapping.

Linear & Catchup

Movies

Manage extensive VOD catalogs with multi-language subs and audio. Scrape descriptions and cast instantly via TMDB integraton.

VOD Management

Series

Build complex hierarchies (Series > Seasons > Episodes). The TVMS dynamically tracks progress and drives "Next Episode" autoplay UX.

Binge-Watch Ready

Shorts

Capitalize on the vertical-video trend. Manage infinite-scroll reels and 9:16 optimized mobile experiences perfectly.

Vertical Video Native

Albums

Not just video. Organize full music libraries, tracks, and artists. Native support for uninterrupted background audio playback.

Audio Platform

Podcasts

Distribute podcasts globally. Mix Video-and-Audio streams (Vodcasts) seamlessly, allowing users to watch the studio or just listen.

Sync Video & Audio

Audiobooks

Support long-form spoken word content. Track precise listening progress and serialize massive audiobook catalogs effortlessly.

Bookmarking

Radios

Ingest and publish 24/7 internet radio streams over HLS. Group stations by genre and region alongside your video offering.

24/7 Streams

Courses

Provide structured Curriculum tracking. Embed lesson PDFs and interactive quizzes seamlessly linked to the master video player.

Educational UI

Apps

Curate HTML5 applications directly inside Set-Top Boxes. Embed 3rd-party ecosystems flawlessly within your native catalog.

App Integrations

Games

Integrate interactive Cloud Gaming or casual HTML5 games dynamically. Keep subscribers immersed in your platform instead of leaving.

Interactive Media

Security Cams

Serve high-value B2B or residential sectors. Instantly gate private RTSP/HLS camera streams behind subscription bundles.

Private Streams

Articles & News

Build native news verticals directly in the app. Offer localized text updates, blogs, and real-time news to inform subscribers.

Media Diversity

RSS Feeds

Automate text flows entirely. Pull from worldwide RSS syndication networks dynamically to populate native UI carousels over Web and TV.

Automated Aggregation
2. Catalog & Strategy

Infinite Packaging Control.

Monetize your investment with a granular multi-brand, multi-tenant packaging system. TVMS supports every major revenue model out-of-the-box, allowing you to pivot your commercial strategy in seconds.

SVOD/TVOD/AVOD

Premium tiers, rentals, or ad-supported models.

Custom Bundles

Mixed bundles or sports add-ons on the fly.

Intelligent Upsells

Dynamic upgrade prompts for gated content.

Multi-Tenant Hub

Localize products for regional markets.

3. Billing & Payments

Unified Revenue Machine.

Monetize your global footprint with a frictionless billing engine. From turnkey **Webshops** and **Customer Portals** to extensive **API integrations** with Swagger documentation, we provide the full stack for your financial operations.

Payment Gateways

Native Stripe, PayPal, and Adyen integration.

Branded Webshop

Sell products & bundles via standalone or iFrame shops.

Customer Portal

Self-service dashboard for subs, invoices, and plans.

OpenAPI & Swagger

Extensive specs with live code examples and webhooks.

Core Hub

TVMS Orchestrator

Bi-Directional API

Financial Ops

External ERP / Billing

API SWAGGER OPENAPI CODE SDK WEBHOOKS

Subscriber History

Deep insights into every subscriber journey, device authorization, and support interaction across your entire global footprint.

Subscriber HistoryDevice Auth
4. Customer Management (CRM)

Enterprise Visibility.

Deep insights into every subscriber journey, device authorization, and support interaction across your entire global footprint.

Full Ticketing System
Device Log Monitoring
5. Marketing & Growth

From Attention
to Retention.

Your content is king, but your marketing is the kingdom. TVMS provides a complete arsenal to acquire new subscribers, boost engagement through dynamic content offers, and shield your revenue with automated win-back logic.

Smart Campaigns

Deploy landing pages and promo codes that convert interest into revenue.

Push Automations

Target segments with ultra-precise triggers—from new arrivals to renewal reminders.

Acquire

Convert web leads into app subscribers instantly.

Engage

Dynamic in-app banners based on viewing habits.

Win-Back

Auto-trigger SMS/Email when a sub is about to churn.

MwareTV Notify
Exclusive Offer

Unlock HBO Max for 3 months at 50% off! Valid for the next 2 hours.

MwareTV Notify
New Arrival: DUNE: Part 2

Now streaming in 4K HDR. Catch the epic return to Arrakis.

MwareTV Notify
Renewal Success ✅

Your Premium Monthly plan has been extended. Enjoy your content!

MwareTV Notify
We miss you, Sarah! ❤️

Here is a 30% discount code just for you. Come back and see what's new.

REALTIME_ANALYTICS_V4

Revenue Growth

Live Viewers

142,852

Segment
Deep-Dive

GEO_DATA
RETENTION

MwareAI Assist

"Show me revenue per campaign..."

6. Reports & Data Insights

Real-time
Diagnostic Intelligence.

Stop guessing. TVMS Reporting harvests massive datasets from Every App and backend core to deliver pinpoint accuracy. Craft custom queries, monitor global campaigns, and build stunning dashboards with a single prompt.

AI Query Builder

No SQL expertise required. Just tell MwareAI what you want to see, and it builds the query and visualization for you instantly.

Ecosystem Connect

Seamlessly bridge your data. Connect to PowerBI, Tableau, or Looker via secure API streams.

Campaign Tracking • Churn Analysis • Financial Forecasting

7. App Builder (Native OS Reach)

100% Identity
Control.

Launch award-winning native applications across 15+ OS platforms with zero code. Maintain absolute control over your brand identity from deep-level branding to complex page layouts.

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MWARETV
Architectural Navigators

Standardized & Custom Layouts

Flexible navigation frameworks tailored for every device type and user interaction model.

Mobile Focus

Bottom Bar & Split

Optimized for one-handed use with persistent bottom navigation or complex split-level hierarchies.

Bottom MenuSplit MenuTop Bar
TV & Large Screens

Sidebar & Grid

Designed for 10ft experiences with smooth D-pad navigation and immersive content focus.

SidebarContent RailGlobal Search
Modern OTT

Sleek & Visual

Next-gen navigation using image-heavy layouts and gestural interactions.

HamburgerTop LargeGrid Nav
User Lifecycle & Security

Master Identity with MwareIDP.

Complete control over the customer lifecycle. Integrated MwareIDP provides robust authentication, profile management, and smooth customer journeys.

MwareIDP

Enterprise Auth.

Family Profiles

Shared Accounts.

2FA / AppleID

Biometric Login.

Journey Builder

Onboarding Flow.

MwareIDP
Master Authority
Google Workspace
Apple ID
SAML / OAuth
Admin Profile
Kids Profile
Standard User
The Visual Designer

Drag-and-Drop Page Components

Build high-performance Home screens and VOD hubs with our modular component library.

14 Styles

Rails

Landscape, Poster, Circle & Square regular scrolling lists.

8 Variants

Grids

Category-based browsing with dynamic sorting.

Unlimited

Heros

Promotional marquee blocks with playback.

Real-time

Smart Filters

Granular metadata filtering across types.

Context-Aware

Details Screens

Stunning detail pages for Movies, Series, and Education.

Optimized

Video Players

Native playback with subtitles, audio, and DRM support.

Monetized

Ad Ecosystem

Full support for SGAI/CSAI, L-Shapes, and overlays.

AD
Omnichannel

Smart Messaging

Push notifications and targeted in-app messages.

How it Works

Orchestrate Content
with Precision.

Developing high-end streaming apps is no longer a coding challenge. Our App Builder follows a logical 3-step lifecycle that separates layout from content logic.

  • Dynamic Page Creation

    Define unique page structures for Home, LiveTV, or Education. Add Heros, Rails, and Grids as needed.

  • Lists & Smart Sourcing

    Hook up your components directly to TVMS Lists, dynamic searches, or manual content picks.

  • Release Schedule Sync

    Drive urgency by scheduling content visibility. Automate what shows and when across all devices.

1. Layout Page
2. Stack Layers
3. Bind Content
List Mapping
Release Sync

Globally Recognized Excellence.

Product of the Year

NAB Show, Las Vegas (2024)

Recognized for breakthrough innovations in the MwareTV platform and end-to-end OTT solutions for tier-1 operators.

Winner
Highly Recommended

Best Cloud Innovation

CSI Awards 2023

Silver Finalist

OTT Video Service Runner-Up

Streaming Media Awards 2025

Company of the Year

Top OTT Provider

Tech Outlook 2021

Expert Support.

Everything you need to know about the TVMS ecosystem.

What is an OTT platform?

An OTT (Over-the-Top) platform delivers film and TV content via the internet, directly to viewers without the need for traditional broadcast, cable, or satellite television formats. These platforms host and stream digital content that users can access on demand from devices like smartphones, tablets, and smart TVs.

The best OTT platform depends on specific needs, including content variety, streaming quality, user interface, and overall customer experience. MwareTV offers a robust OTT platform management system that provides seamless content delivery, customizable user experiences, and reliable service, making it a top choice for service providers worldwide.

IPTV and OTT platforms have become increasingly complex. Managing the service can be challenging, especially as subscriber numbers grow and new applications are introduced.

MwareTV is simple and offers you a one stop shop for a complete solution. MwareTV’s TV Management System (TVMS) is the heart of the solution. We take care of sourcing all of the other required technical components and manage the entire system integration project.

You do not have to be technical to manage our system. This allows your teams to respond quickly to market developments and ideas, without having to wait for internal or external developers to implement the changes.

Our system is a fully flexible when it comes to managing your products, so essentially you can offer your subscribers any bundle of content to meet their requirements.

The TVMS supports a multi-brand strategy. Each brand and their departments can define their own commercial strategy using the same system.

  • Supports LiveTV with CatchupTV and cloud PVR, Movies, Series, Music, Podcasts, Education, Security Cameras
  • Easily create a unique user experience with the App Builder based on the company’s branding style guide
  • Integrated billing system as well as integration with Web-shops.
  • APIs to integrate additional systems used within your organization
  • Unlimited scalable based on advanced cloud technologies

Keen to discuss your project?

Talk to our team for information and ideas about the best solution for your needs.
or call us at +31 85 130 3803